Simagic

Founded in 2018, Simagic is the pioneer of professional sim racing equipment in China and known for its quality in sim racing communities all over the world today. Simagic is a global favorite among professional drivers and sim racing enthusiasts. Think Of Sim is the official distributor of Simagic in Thailand and one of the top distributors in the region. Our team is proud to bring you products that provide realism, precision and value for the sim racing experience that you have come to expect. At Think Of Sim, we are thrilled to offer the complete Simagic lineup and be the first to bring you new products from Simagic. Step into the driver's seat with Simagic and you will understand why this brand is so well loved by drifters and racers across the globe.

Dreams of Racing Fueled By Passion

Coming from modest backgrounds, but infected by the need for speed.

Although we had some talent in real life racing, the lack of funds to fuel that passion was not enough to satisfy our addiction as real life motorsports was and is still beyond the reach of many. We were however determined to find ways to improve our skills and make practice effective yet affordable.

So it started with us asking ourselves, "How do we find ways to satisfy this goal in the most immersive ways?"

In 2018, fueled by this passion and armed with advanced degrees in engineering and control systems, SIMAGIC was born.

From sim to reality

The development of the base has gone through stages of spring centering, gear-driven structure, and belt-driven structure. Today, we usher in the era of servo motor direct drive.


The servo motor direct drive brings faster response times and greater torque intensity. Combined with SIMAGIC's fourth-generation zero-latency filter reconstruction technology, it achieves a more delicate feedback sensation, further replicating the authentic racing experience.

The SIMAGIC Alpha series offers various base options: the 10Nm Alpha Mini, the 15Nm Alpha, and the 23Nm Alpha U. The peak torque corresponds to touring car races, GT series races, and professional formula racing, respectively.


To ensure the realistic experience of the wheelbase, we have invited professional drivers from various racing series for force feedback testing and detailed refinement. Our goal is to enable users to experience the most realistic control sensations, establishing accurate muscle memory.